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Chas Appleby is a creative director, designer, and illustrator based in Michigan. His work translates business objectives and strategic foundations into distinct and thoughtful brand expression.

With over ten years of professional experience navigating clients and agencies, his work includes 360 brand experiences and design systems including print, digital, and environmental.

Currently at Peopledesign. Formerly at Anchour.
LIGHTHOUSE
Redefining the credit union space with a member-first digital brand experience. Your money can do better.

2024—Anchour, Victoria Richland, Hayley Emmons, Iris Müller
Creative Direction
Rename, Rebrand, Identity System, Brand Guidelines, Illustration, Animation
Ft. Illustrations by Charlie Davis / Handsome Frank, Animations by Giant Ant
ONIT MFG
Everything you’d expect from rapid manufacturing but delivered with heart and soul.

2024—Chas Appleby
Creative Direction
Brand Strategy, Rebrand, Identity System, Brand Guidelines, Illustration, Animation
Logotype by Frances MacLeod
Web Design + Dev by Max Hofert Design
Blueprint Animations by Siling Zhao
Hero Illustrations by Chas Appleby



ESI
Breathing life and energy into ergonomic furniture through color and movement.  

2024—Peopledesign, Yang Kim
Designer
Rebrand, Identity System, Brand Guidelines, Tradeshow
Ft. Sarah Kuchar
INTERFACE
Quick-ship but make it fashion. Promoting best-selling carpet tiles with a healthy mix of biomimicry, wayfinding, and sheep.

2024—Peopledesign, Yang Kim
Designer 
Program Strategy, Catalog Themes, Messaging, Naming, Identity, Renderings, Illustration, Art Direction
Ft. Renderings by Blaque Studio
MURPHY’S MAGIC
The world’s largest provider of all things magic shifts from a dealer-centric approach to thoughtfully engaging with consumers. 

2022—Anchour, James Sobol, Mackenzie London
Creative Director
Strategy, Messaging, Identity, Art Direction, Merch, Packaging, Web