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Chas Appleby is a creative director, designer, and illustrator based in Michigan. His work translates business objectives and strategic foundations into distinct and thoughtful brand expression.

With over ten years of professional experience navigating clients and agencies, his work includes 360 brand experiences and design systems including print, digital, and environmental.

Currently at Peopledesign. Formerly at Anchour.
LIGHTHOUSE
Redefining the credit union space with a member-first digital brand experience. Your money can do better.

2024—Anchour, Victoria Richland, Hayley Emmons, Iris Müller
Creative Direction
Rename, Rebrand, Identity System, Brand Guidelines, Illustration, Animation
Ft. Illustrations by Charlie Davis / Handsome Frank, Animations by Giant Ant