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Chas Appleby is a creative director, designer, and illustrator based in Michigan. His work translates business objectives and strategic foundations into distinct and thoughtful brand expression.

With over ten years of professional experience navigating clients and agencies, his work includes 360 brand experiences and design systems including print, digital, and environmental.

Currently at Peopledesign. Formerly at Anchour.
BAXTER BREWING
Navigating one of Maine’s first craft brewing brands with an evolving identity, ongoing label creative, and numerous sub-brands.

2022—Anchour, Victoria Richland, Mackenzie London, Danielle Dutile
Creative Director
Packaging, Illustration, Identity, Art Direction, Photography
Ft. Photography by Ben Krebs (Attaboy Studio)