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	<title>chasappleby.com</title>
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	<pubDate>Thu, 19 Sep 2024 16:00:11 +0000</pubDate>
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		<title>Lighthouse</title>
				
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		<pubDate>Sun, 11 Feb 2024 04:52:23 +0000</pubDate>

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	LIGHTHOUSE

	Redefining the credit union space with a member-first digital brand experience. Your money can do better.

2024—Anchour, Victoria Richland, Hayley Emmons, Iris&#38;nbsp;Müller
Creative Direction
Rename, Rebrand, Identity System, Brand Guidelines, Illustration, Animation
Ft. Illustrations by Charlie Davis /&#38;nbsp;Handsome Frank, Animations by Giant Ant
	
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		<title>Onit Mfg</title>
				
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		<pubDate>Thu, 19 Sep 2024 16:00:11 +0000</pubDate>

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	ONIT MFG

	Everything you’d expect from rapid manufacturing but delivered with heart and soul.

2024—Chas Appleby
Creative DirectionBrand Strategy, Rebrand, Identity System, Brand Guidelines, Illustration, Animation
Logotype by Frances MacLeodWeb Design + Dev by Max Hofert DesignBlueprint Animations by Siling Zhao
Hero Illustrations by Chas Appleby




	
	
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		<title>ESI</title>
				
		<link>https://chasappleby.com/ESI</link>

		<pubDate>Sun, 11 Feb 2024 06:45:04 +0000</pubDate>

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	ESI

	Breathing life and energy into ergonomic furniture through color and movement. &#38;nbsp;

2024—Peopledesign, Yang Kim
 Designer
Rebrand, Identity System, Brand Guidelines, Tradeshow
Ft. Sarah Kuchar
	
	
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		<title>INTERFACE</title>
				
		<link>https://chasappleby.com/INTERFACE</link>

		<pubDate>Sun, 11 Feb 2024 06:45:06 +0000</pubDate>

		<dc:creator>chasappleby.com</dc:creator>

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	INTERFACE

	Quick-ship but make it fashion. Promoting best-selling carpet tiles with a healthy mix of biomimicry, wayfinding, and sheep. 

2024—Peopledesign,&#38;nbsp;Yang Kim
Designer&#38;nbsp;
Program Strategy, Catalog Themes, Messaging, Naming, Identity, Renderings, Illustration, Art Direction
Ft. Renderings by Blaque Studio
	
	
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&#60;img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/5698da7e0bc801cd15cb4356cc8a41bb1e8a0f4f4c8b1f50ad815903d57a824f/pop2-graphics-09.jpeg" data-mid="204567108" border="0"  src="https://freight.cargo.site/w/1000/i/5698da7e0bc801cd15cb4356cc8a41bb1e8a0f4f4c8b1f50ad815903d57a824f/pop2-graphics-09.jpeg" /&#62;
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	<item>
		<title>MURPHY'S MAGIC</title>
				
		<link>https://chasappleby.com/MURPHY-S-MAGIC</link>

		<pubDate>Fri, 08 Mar 2024 23:05:25 +0000</pubDate>

		<dc:creator>chasappleby.com</dc:creator>

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		<description>
	
	
	

	MURPHY’S MAGIC

	The world’s largest provider of all things magic shifts from a dealer-centric approach to thoughtfully engaging with consumers.&#38;nbsp;



2022—Anchour,&#38;nbsp;James Sobol, Mackenzie London
Creative Director
Strategy, Messaging, Identity, Art Direction, Merch, Packaging, Web

	
	
&#60;img width="3138" height="2160" width_o="3138" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d08089f1101854510b54c7034399fc9619fcb9f6951b9b7f731b6e934f014a14/Murphys-Magic-02.jpg" data-mid="206362947" border="0"  src="https://freight.cargo.site/w/1000/i/d08089f1101854510b54c7034399fc9619fcb9f6951b9b7f731b6e934f014a14/Murphys-Magic-02.jpg" /&#62;
&#60;img width="3138" height="2160" width_o="3138" height_o="2160" data-src="https://freight.cargo.site/t/original/i/7ea1391e87391bbb6a99a1bcbe7eef89658a296e2bda2fda0eb36a77de0a66aa/Murphys-Magic-01.jpg" data-mid="206362946" border="0"  src="https://freight.cargo.site/w/1000/i/7ea1391e87391bbb6a99a1bcbe7eef89658a296e2bda2fda0eb36a77de0a66aa/Murphys-Magic-01.jpg" /&#62;
&#60;img width="3138" height="2160" width_o="3138" height_o="2160" data-src="https://freight.cargo.site/t/original/i/26ef42e13ec9c6749ad705bc3c11f85008e5e466331294825dd487af0098fd10/Murphys-Magic-24.jpg" data-mid="206362954" border="0"  src="https://freight.cargo.site/w/1000/i/26ef42e13ec9c6749ad705bc3c11f85008e5e466331294825dd487af0098fd10/Murphys-Magic-24.jpg" /&#62;
&#60;img width="3138" height="2160" width_o="3138" height_o="2160" data-src="https://freight.cargo.site/t/original/i/7abbfe377b1492f07b70f6140f655ca44215d1706c593ea73be78fa46d4e89d4/Murphys-Magic-23.jpg" data-mid="206362953" border="0"  src="https://freight.cargo.site/w/1000/i/7abbfe377b1492f07b70f6140f655ca44215d1706c593ea73be78fa46d4e89d4/Murphys-Magic-23.jpg" /&#62;
&#60;img width="3138" height="2160" width_o="3138" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4afbb78fbc11db4eecdfbe83829be03823cc2d62b75a7eff9c03d9ecd83ad38d/Murphys-Magic-22.jpg" data-mid="206362952" border="0"  src="https://freight.cargo.site/w/1000/i/4afbb78fbc11db4eecdfbe83829be03823cc2d62b75a7eff9c03d9ecd83ad38d/Murphys-Magic-22.jpg" /&#62;
&#60;img width="3138" height="2160" width_o="3138" height_o="2160" data-src="https://freight.cargo.site/t/original/i/2a69acd707625a1b931ce08b179a3b56e348842681ae599f0dd8be4849ed96b5/Murphys-Magic-21.jpg" data-mid="206362951" border="0"  src="https://freight.cargo.site/w/1000/i/2a69acd707625a1b931ce08b179a3b56e348842681ae599f0dd8be4849ed96b5/Murphys-Magic-21.jpg" /&#62;
&#60;img width="3138" height="2160" width_o="3138" height_o="2160" data-src="https://freight.cargo.site/t/original/i/470175a6a93cb23be08f05b7f34fa708e10d663e64035a6cc52629b719647428/Murphys-Magic-20.jpg" data-mid="206362950" border="0"  src="https://freight.cargo.site/w/1000/i/470175a6a93cb23be08f05b7f34fa708e10d663e64035a6cc52629b719647428/Murphys-Magic-20.jpg" /&#62;
&#60;img width="3138" height="2160" width_o="3138" height_o="2160" data-src="https://freight.cargo.site/t/original/i/8f6049ad5f7ce66a79047d44db7fed2e8e9410b0e59aa62329b187b99f674569/Murphys-Magic-04.jpg" data-mid="206362949" border="0"  src="https://freight.cargo.site/w/1000/i/8f6049ad5f7ce66a79047d44db7fed2e8e9410b0e59aa62329b187b99f674569/Murphys-Magic-04.jpg" /&#62;
&#60;img width="3138" height="2160" width_o="3138" height_o="2160" data-src="https://freight.cargo.site/t/original/i/444fc8766902ea444d78340c6517f9b8b2bd81716266fc748e4114d0118a4d9f/Murphys-Magic-03.jpg" data-mid="206362948" border="0"  src="https://freight.cargo.site/w/1000/i/444fc8766902ea444d78340c6517f9b8b2bd81716266fc748e4114d0118a4d9f/Murphys-Magic-03.jpg" /&#62;

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	<item>
		<title>KATES</title>
				
		<link>https://chasappleby.com/KATES</link>

		<pubDate>Tue, 05 Mar 2024 17:28:20 +0000</pubDate>

		<dc:creator>chasappleby.com</dc:creator>

		<guid isPermaLink="true">https://chasappleby.com/KATES</guid>

		<description>
	
	
	

	KATE’S BUTTER

	Refreshing a staple with a delicate approach. The best butter you’ll ever taste is all about family, heritage, and good things done right. 

2021—Anchour,&#38;nbsp;Victoria Richland, Danielle Dutile
Creative Director
Messaging, Identity, Packaging, Art Direction, Video, Photography, Print, Digital, Web
Ft. Video and Photography by Ben Krebs (Attaboy Studios)
	
	&#60;img width="3138" height="2160" width_o="3138" height_o="2160" data-src="https://freight.cargo.site/t/original/i/353e28b62f143019b6ba0589873a202573c4db8e4df1abb60d655fd8c9b83dcf/Kates-Butter-01.jpg" data-mid="206107362" border="0"  src="https://freight.cargo.site/w/1000/i/353e28b62f143019b6ba0589873a202573c4db8e4df1abb60d655fd8c9b83dcf/Kates-Butter-01.jpg" /&#62;
</description>
		
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	<item>
		<title>GORDON INT</title>
				
		<link>https://chasappleby.com/GORDON-INT</link>

		<pubDate>Sun, 11 Feb 2024 06:45:10 +0000</pubDate>

		<dc:creator>chasappleby.com</dc:creator>

		<guid isPermaLink="true">https://chasappleby.com/GORDON-INT</guid>

		<description>
	
	
	

	GORDON INT.

	Half a century of world class Italian design means you’re allowed to have an attitude and eat pizza off your Bertoia.

2024—Peopledesign, Yang Kim
Designer
Rebrand, Identity System, Brand Guidelines, Art Direction, Photography Guidelines, Asset Development

	
	
&#60;img width="1400" height="961" width_o="1400" height_o="961" data-src="https://freight.cargo.site/t/original/i/bc8e350f15fe65cb9fd25b5adc384d2e44869dae3542724fc2f97c56002aa245/Gordon-graphics-logo-system.jpeg" data-mid="204569475" border="0"  src="https://freight.cargo.site/w/1000/i/bc8e350f15fe65cb9fd25b5adc384d2e44869dae3542724fc2f97c56002aa245/Gordon-graphics-logo-system.jpeg" /&#62;
&#60;img width="1400" height="961" width_o="1400" height_o="961" data-src="https://freight.cargo.site/t/original/i/99a59a7aae2a004e5b68cd8d7bcb915dce6764e79120f0ee72b4f752e77a364f/Gordon-graphics-brochure.jpeg" data-mid="204569472" border="0"  src="https://freight.cargo.site/w/1000/i/99a59a7aae2a004e5b68cd8d7bcb915dce6764e79120f0ee72b4f752e77a364f/Gordon-graphics-brochure.jpeg" /&#62;
&#60;img width="1400" height="961" width_o="1400" height_o="961" data-src="https://freight.cargo.site/t/original/i/45391adeabcbb0209654dc79d93d8990e587e1f7c05b85bacab03fda92d6f3ad/Gordon-graphics-spreads.jpeg" data-mid="204569478" border="0"  src="https://freight.cargo.site/w/1000/i/45391adeabcbb0209654dc79d93d8990e587e1f7c05b85bacab03fda92d6f3ad/Gordon-graphics-spreads.jpeg" /&#62;
&#60;img width="1400" height="961" width_o="1400" height_o="961" data-src="https://freight.cargo.site/t/original/i/a707907fd6377de56dba9d8c546df643b2d0d52293456d3b5b492cae97a79006/Gordon-graphics-mobile.jpeg" data-mid="204569476" border="0"  src="https://freight.cargo.site/w/1000/i/a707907fd6377de56dba9d8c546df643b2d0d52293456d3b5b492cae97a79006/Gordon-graphics-mobile.jpeg" /&#62;
&#60;img width="1400" height="961" width_o="1400" height_o="961" data-src="https://freight.cargo.site/t/original/i/8f73c0c5f7a5b504f801a2a174a56ef287a56f785133e7f01d91170cd819fe91/Gordon-graphics-color.jpeg" data-mid="204569473" border="0"  src="https://freight.cargo.site/w/1000/i/8f73c0c5f7a5b504f801a2a174a56ef287a56f785133e7f01d91170cd819fe91/Gordon-graphics-color.jpeg" /&#62;
&#60;img width="1400" height="961" width_o="1400" height_o="961" data-src="https://freight.cargo.site/t/original/i/93a9e15c0cd87f93d11694799dcea8801e8d2afaef05a44f92f10bb8ffd97073/Gordon-graphics-ipad-01.jpeg" data-mid="204569474" border="0"  src="https://freight.cargo.site/w/1000/i/93a9e15c0cd87f93d11694799dcea8801e8d2afaef05a44f92f10bb8ffd97073/Gordon-graphics-ipad-01.jpeg" /&#62;
&#60;img width="2400" height="1599" width_o="2400" height_o="1599" data-src="https://freight.cargo.site/t/original/i/f1a1704ef03135429463df83d3b20c9e8142bfe04602a971c9603e31bb179cc0/Gordon-graphics-mood.jpeg" data-mid="204569477" border="0"  src="https://freight.cargo.site/w/1000/i/f1a1704ef03135429463df83d3b20c9e8142bfe04602a971c9603e31bb179cc0/Gordon-graphics-mood.jpeg" /&#62;

</description>
		
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	<item>
		<title>WINTERSTICK</title>
				
		<link>https://chasappleby.com/WINTERSTICK</link>

		<pubDate>Tue, 05 Mar 2024 17:28:24 +0000</pubDate>

		<dc:creator>chasappleby.com</dc:creator>

		<guid isPermaLink="true">https://chasappleby.com/WINTERSTICK</guid>

		<description>
	
	
	

	WINTERSTICK

	A founding father of the snowboarding revolution needed a facelift to honor the past while stepping into the digital era.&#38;nbsp;



2022—Anchour,&#38;nbsp;James Sobol
Creative Director
Strategy, Messaging, Identity, Art Direction, Merch, Web

	
	
&#60;img width="6276" height="4320" width_o="6276" height_o="4320" data-src="https://freight.cargo.site/t/original/i/ddee9e688a4c1d3e7232eb9e1b8f51accd83061fc31faa8d383ef6584c3b6795/Winterstick-01.jpg" data-mid="206100062" border="0"  src="https://freight.cargo.site/w/1000/i/ddee9e688a4c1d3e7232eb9e1b8f51accd83061fc31faa8d383ef6584c3b6795/Winterstick-01.jpg" /&#62;
&#60;img width="6276" height="4320" width_o="6276" height_o="4320" data-src="https://freight.cargo.site/t/original/i/68a63f5680e431873177490882dba5e8ec55e5d3576dc228b24a6c4158d3e09e/Winterstick-02.jpg" data-mid="206100318" border="0"  src="https://freight.cargo.site/w/1000/i/68a63f5680e431873177490882dba5e8ec55e5d3576dc228b24a6c4158d3e09e/Winterstick-02.jpg" /&#62;
&#60;img width="6276" height="4320" width_o="6276" height_o="4320" data-src="https://freight.cargo.site/t/original/i/216ba1e3b237ac0779d310331689d39fa79dfdc2a6e94761fecca7152e4c2c49/Winterstick-03.jpg" data-mid="206100540" border="0"  src="https://freight.cargo.site/w/1000/i/216ba1e3b237ac0779d310331689d39fa79dfdc2a6e94761fecca7152e4c2c49/Winterstick-03.jpg" /&#62;
&#60;img width="6276" height="4320" width_o="6276" height_o="4320" data-src="https://freight.cargo.site/t/original/i/f464fe35a1db064360f90bb62a011f64b30c1a6989c80c5ce8f71622863a3806/Winterstick-06.jpg" data-mid="206100447" border="0"  src="https://freight.cargo.site/w/1000/i/f464fe35a1db064360f90bb62a011f64b30c1a6989c80c5ce8f71622863a3806/Winterstick-06.jpg" /&#62;
&#60;img width="6276" height="4320" width_o="6276" height_o="4320" data-src="https://freight.cargo.site/t/original/i/46a319860f167cd88fe37f6ee4519353315f88dd63584d3ff9e29ba19e07df97/Winterstick-05.jpg" data-mid="206100445" border="0"  src="https://freight.cargo.site/w/1000/i/46a319860f167cd88fe37f6ee4519353315f88dd63584d3ff9e29ba19e07df97/Winterstick-05.jpg" /&#62;
&#60;img width="3138" height="2160" width_o="3138" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a692993123f9b7dea747b087ed0049d5f8939ba42e3980b3069da85aca0beb14/Winterstick-04.jpg" data-mid="206100444" border="0"  src="https://freight.cargo.site/w/1000/i/a692993123f9b7dea747b087ed0049d5f8939ba42e3980b3069da85aca0beb14/Winterstick-04.jpg" /&#62;

</description>
		
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	<item>
		<title>NURSEGRID</title>
				
		<link>https://chasappleby.com/NURSEGRID</link>

		<pubDate>Fri, 08 Mar 2024 23:05:33 +0000</pubDate>

		<dc:creator>chasappleby.com</dc:creator>

		<guid isPermaLink="true">https://chasappleby.com/NURSEGRID</guid>

		<description>
	
	
	

	NURSEGRID

	The number one app for nurses gets a new framework and design system to better reflect what it’s like living on the grid.



2022—Anchour,&#38;nbsp;Victoria Richland, James Sobol
Creative Director
Strategy, Messaging, Identity, Art Direction, Illustration, App Design, Web

	
	
&#60;img width="3138" height="2160" width_o="3138" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e5662dda5e150d00c3c1ece33f7e0efd76f0d109396856ebb061d504a432c8c4/Nursegrid-01.jpg" data-mid="206363015" border="0"  src="https://freight.cargo.site/w/1000/i/e5662dda5e150d00c3c1ece33f7e0efd76f0d109396856ebb061d504a432c8c4/Nursegrid-01.jpg" /&#62;
&#60;img width="3138" height="2160" width_o="3138" height_o="2160" data-src="https://freight.cargo.site/t/original/i/22189b27c2d8e980dd12cf08eae596e2690741c286b7b36db10e5293e40b66af/Nursegrid-10.jpg" data-mid="206363018" border="0"  src="https://freight.cargo.site/w/1000/i/22189b27c2d8e980dd12cf08eae596e2690741c286b7b36db10e5293e40b66af/Nursegrid-10.jpg" /&#62;
&#60;img width="3138" height="2160" width_o="3138" height_o="2160" data-src="https://freight.cargo.site/t/original/i/61a993527ef32ce3dcb4dba1ad1c2e6e981c926ce0a5bbd70d99137e59622212/Nursegrid-9.jpg" data-mid="206363017" border="0"  src="https://freight.cargo.site/w/1000/i/61a993527ef32ce3dcb4dba1ad1c2e6e981c926ce0a5bbd70d99137e59622212/Nursegrid-9.jpg" /&#62;
&#60;img width="3138" height="2160" width_o="3138" height_o="2160" data-src="https://freight.cargo.site/t/original/i/15315cb5b7cc16175efe5a1c50957d4648bce8073eee9bc90972a590e937c865/Nursegrid-02.jpg" data-mid="206363016" border="0"  src="https://freight.cargo.site/w/1000/i/15315cb5b7cc16175efe5a1c50957d4648bce8073eee9bc90972a590e937c865/Nursegrid-02.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>WILSONART</title>
				
		<link>https://chasappleby.com/WILSONART</link>

		<pubDate>Sun, 11 Feb 2024 06:45:08 +0000</pubDate>

		<dc:creator>chasappleby.com</dc:creator>

		<guid isPermaLink="true">https://chasappleby.com/WILSONART</guid>

		<description>
	
	
	

	WILSONART

	Redefining a global surface material provider with strategy, creative, and experiences to connect with an overlooked A&#38;amp;D audience.&#38;nbsp;

2024—Peopledesign,&#38;nbsp;Yang Kim
Creative Director
Repositioning, Messaging, Art Direction, Photography, Print, Digital, Web
Ft. Photography by Pete Daniels
	
	
&#60;img width="3138" height="2160" width_o="3138" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9dc6ffe13b174f1ca54dc0b9a09daa01b736632b3076b7a1a86634c8f863a8d3/WES-2.jpg" data-mid="206368963" border="0"  src="https://freight.cargo.site/w/1000/i/9dc6ffe13b174f1ca54dc0b9a09daa01b736632b3076b7a1a86634c8f863a8d3/WES-2.jpg" /&#62;
&#60;img width="3138" height="2160" width_o="3138" height_o="2160" data-src="https://freight.cargo.site/t/original/i/723251fa835be7143bf9e6d76ce25347b72f6a3d7ed9bcf550b69ee2d986275d/WES-01.jpg" data-mid="206368962" border="0"  src="https://freight.cargo.site/w/1000/i/723251fa835be7143bf9e6d76ce25347b72f6a3d7ed9bcf550b69ee2d986275d/WES-01.jpg" /&#62;
&#60;img width="3138" height="2160" width_o="3138" height_o="2160" data-src="https://freight.cargo.site/t/original/i/0c8f693882d83e6f885081ade2be1e664883f59121521715c28324325d19193a/WES-10.jpg" data-mid="206368973" border="0"  src="https://freight.cargo.site/w/1000/i/0c8f693882d83e6f885081ade2be1e664883f59121521715c28324325d19193a/WES-10.jpg" /&#62;
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